Platform · Core Foundations
One platform, four products, one ecosystem
Midiacode Core Foundations is the PaaS infrastructure on which companies build their own phygital systems and super apps — without building from scratch the layer that connects the physical world to the digital.
Editorial
Every product, label or physical object gains a digital identity
It offers, as a managed, multi-tenant cloud service, the entire engine that brings the phygital bridge to life: serialization and QR generation at scale (including the GS1 standard), creation and publishing of content and mini-apps, public delivery on scan, data capture and enrichment, AI-powered analytics and monetization via points and payments.
Being white-label and licensable, the platform disappears behind the client’s brand — the company delivers the phygital system as if it were its own, while Core handles infrastructure, scalability, security and operations.
Create → generate → publish → deliver → measure → monetize.
Over the past 2 years, on the Midiacode Core Foundations platform. Source: Midiacode proprietary platform data.
The anatomy of the platform
520 features, 4 products
Creation, management and publishing
20640%Engine, APIs and infrastructure
18035%Native iOS/Android Super App
8116%Super app in the browser (SSR)
5310%From social login to the AI pipeline, from bulk serialization to metrics by city: Studio holds the largest share because it’s where the publisher works, and Core sustains everything underneath.
The full cycle
From content to cash, in six steps
Studio
Create
The publisher chooses from 23 content types — from Business Card to Smart Forms — with a visual builder, AI generation and media upload.
Core
Encode QR
Unique short code and QR in PNG/SVG, GS1 standard, batch code serialization and a 1mc.co short link with a custom domain.
Core
Publish & distribute
Conditional publishing by country, language and period, radius-based geo-publishing, scheduling and multi-channel sync — including Magento e-commerce.
Lite + Mobile
Deliver
Dedicated viewer per type, server-side rendering with deep links, LIBRAS and WCAG accessibility, and the personal “Captured” collection — in the browser and in the native app.
Studio
Measure
Analytics at 4 levels, geolocation metrics and Smart Analytics — dashboards built from natural-language prompts by AI.
Mobile
Monetize
Plans and quotas, the Points System (P2P and marketplace) and Midiacode Pay — Wallet, one-off payment and the autonomous Tap&Take purchase in physical stores.
Step 03, in detail
Radius-based geo-publishing on the map
Pin a location and radius: content appears only to those scanning inside the area.
Four products
Choose the layer you need — or license the whole foundation
180 features · 16 modules
The licensable engine: backend, public APIs, orchestration, delivery, infrastructure and operations.
Explore →
Studio206 features · 23 content types
The web platform where the publisher creates, manages and publishes content and mini-apps.
Explore →
Lite53 features · LIBRAS
The public delivery on scan or click — the super app in the browser, server-rendered.
Explore →
Mobile81 features · 19 native capabilities
The native iOS/Android Super App, with Wallet, Points, Tap&Take and scanner.
Explore →
Across the platform
Talk to our specialists
One foundation. Infinite applications.
Create, encode, publish, deliver, measure and monetize — on a multi-tenant, white-label cloud foundation. Talk to our specialists about the right setup for your brand.