Compliance & Regulatory Engine
Back-office rule processing for scope assessments, inventory classification, risk evaluation, evidence checks, and controlled document generation.
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Smart Products · PPWR Compliance
PPWR: Turn Packaging Regulation into a Digital Advantage
Prepare packaging data, digital product information, and consumer access for the EU Packaging and Packaging Waste Regulation through one updateable digital identity.
Strategic positioning
Packaging should not be the end of the product story. It should be the beginning of a lasting relationship.
Midiacode transforms packaging into an interactive layer that can evolve with the product, the market, and the consumer.
One
Connected identity
Bring relevant content and services together through a managed digital touchpoint.
24/7
Persistent access
Keep the experience available and update it without replacing the physical media.
360°
Actionable intelligence
Measure interactions and improve the journey with real usage data.
How it works
From capture to connected experience
01 · Capture
Scan the product
Consumers scan the code on packaging or the product with their phone.
QR CodeNo app required
02 · Explore
Receive relevant content
Deliver recipes, manuals, videos, commerce, and product information in context.
ContentVideoCommerce
03 · Engage
Interact with the brand
Add forms, offers, loyalty, augmented experiences, and support.
FormsOffersSupport
04 · Update
Keep everything current
Change content, campaigns, and information without reprinting the package.
CMSAnalyticsUpdates
Functional implementation model
From legal articles to traceable operational execution
Midiacode turns PPWR requirements into a rule-based workflow: applicability is assessed, packaging data is classified, supplier evidence is validated, technical files are assembled, and approved compliance data is connected to smart packaging and Digital Product Passport experiences.
Procurement & Supplier Evidence Hub
Secure collaboration for declarations, laboratory reports, material specifications, manufacturing descriptions, and chain-of-custody evidence.
Shared Master Data & Operations
A common data layer for article master files, company entities, packaging components, supply-chain transactions, and multi-country obligations.
Smart Products & DPP Orchestration
GS1 Digital Link and QR Code resolution connects compliance dossiers to consumer, market-surveillance, and customs experiences.
01 · Applicability diagnostic wizard
Evaluates producer roles, imports, establishments, cross-border sales, packaging categories, food-contact triggers, and environmental-claims obligations.
02 · Packaging inventory and classification catalog
Maintains SKU-level packaging data, supports CSV or ERP uploads, applies Annex I definitions, and calculates preliminary recyclability grades.
03 · Substance and chemical evidence validator
Checks heavy-metal and PFAS thresholds at component level and returns Conformant, Non-Conformant, or Pending Lab Evidence verdicts.
04 · Supplier evidence and chain-of-custody portal
Collects mandatory supplier declarations, certified laboratory tests, material specifications, process descriptions, and declarations of conformity with traceable evidence links.
05 · Technical file builder
Compiles the seven Annex VII technical-file sections, including product description, design, materials, processes, standards, environmental assessments, and test evidence.
06 · EU Declaration of Conformity generator
Generates the eight-field DoC only when evidence and technical-file requirements are complete, then assigns a unique identifier and locks the issued document.
07 · National EPR and multi-country registration manager
Tracks registration status, packaging volumes, ecomodulated fees, and reporting deadlines across EU Member States and national schemes.
08 · Harmonized labeling and sorting diagnostic
Maps material pictograms and checks artwork placement, legibility, and separability ahead of harmonized labeling requirements.
09 · Smart Product and DPP activation engine
Resolves GS1 Digital Link QR Codes by user and context, showing consumers sorting guidance while exposing controlled compliance evidence to authorities.
The Midiacode smart-packaging solution
Three pillars of smart-packaging
Pillar 1
Contextual Product Experience
- Mini applications
- Deliver different experiences through the same code according to user profile and context.
- Rich product content
- Provide recipes, instructions, videos, images, 3D, and commerce links.
- Persistent connection
- Let consumers keep the content on their phones and return whenever they want.
Pillar 2
Operational Control
- Dynamic publishing
- Create and update content in a managed QR Code CMS.
- Analytics
- Measure captures, reads, shares, and content performance.
- Scalable SKU management
- Manage product experiences across brands, markets, and product lines.
Pillar 3
Lifecycle Value
- Post-purchase support
- Connect customers to warranty, repair, accessories, and help.
- Sustainability
- Deliver recycling, repair, origin, and circularity information.
- Brand relationship
- Turn every package into a direct-to-consumer channel.
Traditional approach vs. Midiacode
A more useful digital experience
Content
Static package information and isolated links.
Rich, updateable, contextual product experiences.
Updates
Reprint packaging to change information.
Update content without changing the printed code.
Engagement
The relationship often stops at purchase.
Support, commerce, loyalty, and lifecycle engagement continue.
FAQ
Frequently asked questions
Does Smart Packaging require an app?
No. Consumers can scan with their smartphone camera. A Super App can add persistent experiences when appropriate.
What content can be delivered?
Product information, manuals, recipes, videos, commerce, forms, sustainability data, augmented experiences, and other brand content.
Can the same packaging work in multiple markets?
Yes. Content can be routed by language, geography, profile, and market requirements.
Talk to our specialists
Ready to connect your products to people?
Turn packaging into an intelligent, updateable channel for product experience and growth.