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QR Code for Print & Books: Make Every Publication Interactive

Turn printed pages into gateways to videos, audio, forms, websites, commerce, social content, and rich documents that remain available after the reader leaves the page.

Strategic positioning

Print does not have to be static. It can be the most direct invitation into a living digital experience.

Midiacode helps publishers, brands, educators, and event teams connect physical publications to content that can be updated and measured.

One

Connected identity

Bring relevant content and services together through a managed digital touchpoint.

24/7

Persistent access

Keep the experience available and update it without replacing the physical media.

360°

Actionable intelligence

Measure interactions and improve the journey with real usage data.

How it works

From capture to connected experience

01 · Print

Add the code

Place a managed QR Code on a book, brochure, invitation, poster, or document.

BooksBrochuresInvitations

02 · Capture

Scan from the page

Readers use a smartphone to access the relevant digital experience.

MobileNo app required

03 · Expand

Add rich media

Connect pages to audio, video, forms, social, commerce, references, and related content.

AudioVideoLinks

04 · Update

Keep the publication alive

Refresh content, links, and calls to action without changing the printed piece.

UpdatesAnalyticsSharing

The Midiacode print-books solution

Three pillars of print-books

Pillar 1

Rich Reading Experience

Multimedia
Add audio, video, images, social links, and interactive material.
References
Connect books and documents to updated sources and related content.
Accessibility
Offer alternative formats and easier access on mobile.

Pillar 2

Publishing Control

Managed links
Keep every printed destination under control.
Updateable content
Correct or expand content after publication.
Analytics
Understand what readers capture and use.

Pillar 3

Audience Connection

Lead capture
Invite readers to subscribe, register, or request information.
Commerce
Connect publications to products, tickets, and services.
Community
Turn readers into an audience that can be engaged again.

Traditional approach vs. Midiacode

A more useful digital experience

Print

A publication becomes static after production.

Printed pages connect to content that can evolve.

Reader journey

The reader leaves with limited follow-up.

The reader keeps a persistent digital connection.

Measurement

Limited visibility after distribution.

Track captures, content use, forms, and engagement.

FAQ

Frequently asked questions

What can a QR Code in a book deliver?

Audio, video, rich documents, references, forms, websites, social content, commerce, and other digital experiences.

Can the content be changed after printing?

Yes. The managed destination can be updated without replacing the printed code.

Can this be used for educational materials?

Yes. It can support contextual learning, complementary content, forms, and multimedia references.

Talk to our specialists

Ready to give your publication a second screen?

Connect books and printed materials to content that stays current and useful.