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Pharma PaaS · Smart Packaging
At Midiacode, we leverage over a decade of smart packaging innovation to help pharmaceutical leaders comply with global ePI regulations while transforming physical packaging into intelligent, data-generating digital assets. Future-proof your product lifecycle with GS1 Digital Link standards, automated Anvisa PDF processing, and dynamic patient engagement.
Micro / Nano QR
Printable on cartons, blisters and small vials.
Digital leaflet
Strategic positioning
Market inflection
The pharmaceutical industry has reached a global inflection point for Smart Packaging. Regulatory mandates (Anvisa, EU ePI directives, ISO 9001 standards) are driving the shift from static paper leaflets to dynamic, accessible digital experiences.
100%
Regulatory Compliance
Direct ingestion of regulatory-approved files into interactive e-leaflets.
40%
Scan Absenteeism Savings
Midiacode’s proprietary pricing model charges only for effective, realized consumer scans — giving you a built-in 40% cost reduction over traditional flat-fee scan models.
Multi-Audience Targeting
Single code routing for Patients vs. Healthcare Professionals (HCPs).
Automated ingestion workflow
Step 1 · Regulatory Input
Upload your official Anvisa-approved PDF or document directly to the platform.
Step 2 · Automated Ingestion Engine
Midiacode AI automatically extracts text, converts design, generates Audio-Bula, builds LIBRAS video, and scales fonts for senior accessibility.
Step 3 · Multi-Format Deployment
Instantly publishes mobile-optimized e-leaflets, video explainers, and multi-language versions.
Step 4 · Real-Time Intelligence & AI Chat
Activates 360° supply chain tracking, demand sensing analytics, and conversational AI agents (“Converse com a Bula”).
Midiacode ePIL
Pillar 1
Pillar 2
Pillar 3
Generational comparison
| Capability dimension | 1st Generation (Static QR / Basic PDF) | Midiacode 4G PaaS (Smart Leaflet Ecosystem) |
|---|---|---|
| Regulatory Architecture | Static PDF / Simple web link | GS1 Digital Link + Serialized Hierarchy |
| Ingestion Efficiency | Manual web layout entry | Automatic Anvisa PDF processing into Audio & LIBRAS |
| Audience Segmentation | Single URL destination | Multi-profile routing (Patient vs. Doctor / Pharmacist) |
| Packaging Adaptability | Standard carton space requirement | Micro/Nano QR Codes printable on blisters & small vials |
| Accessibility Standards | Basic text zoom | Audio-Bula, Video-Bula, LIBRAS, and senior font scaling |
| Analytics & Data | Basic click counters | Real-time geospatial mapping & Demand Sensing |
| Pricing Model | Fixed flat fee per total printed volume | Scan Absenteeism Discount (pay only for effective scans) |
| AI Integration | None | Conversational AI Agents (“Converse com a Bula”) & N8N webhooks |
Enterprise trust & social proof
Pharmaceutical leaders
Global consumer brands
Institutional & tech partners
FAQ
Basic QR codes offer static links that cannot differentiate between a patient and a doctor, lack accessibility compliance, and cannot be edited after printing. Midiacode’s 4G platform provides dynamic GS1 Digital Link routing, automated audio/LIBRAS generation, real-time supply chain mapping, and continuous updates without changing printed packaging.
Our ingestion pipeline directly processes Anvisa-approved source files and automatically converts them into mobile-friendly e-leaflets complete with mandatory accessibility requirements, full version history control, and secure data chains.
Industry data shows an average 40% scan absenteeism rate (printed QR codes that are not scanned by consumers). Unlike traditional vendors who charge for full estimated volumes, Midiacode waives phantom costs and charges exclusively for verified, effective scans — delivering direct operational savings.
Talk to our specialists
Join industry leaders in revolutionizing regulatory compliance, accessibility, and real-time market intelligence.
