Why this matters for the business
Retention, revenue, identity and data
Real retention
Users return because they have a balance stored up and a reason to use it.
New revenue
Points bought, sold between users, and withdrawn create an economic cycle.
Brand identity
The currency carries your brand’s name, color and tone — not a third-party provider’s.
Data & relationship
Every transaction is an opportunity to understand and engage your audience.
How it works, in one sentence
The user opens the Wallet inside the Super App, tracks their points balance, and from there can buy more points, sell to other users, transfer, convert between types, or cash out — all wearing your brand’s look.
It’s not a generic loyalty program. It’s a configurable economy, with the rules your brand decides.
The 9 features, one by one
Your own currency, with real liquidity
01
Wallet
Balance for each point type and a full transaction history, all in one place.
02
Buy Points
Direct purchase via Pix or other means — packages, top-ups, or advance on rewards.
03
P2P Sales
Any user sells points to others, with an optional discount — gives the currency liquidity.
04
P2P Market
A showcase of sale offers: browse, compare, and search by seller.
05
Transfer
Send points by email, tax ID, or identifier — as simple as a Pix transfer.
06
Switch (convert between types)
Converts between point types — store, promotional — according to brand rules.
07
Withdraw
Points turn into cash via Pix or a bank slip, within configured limits and fees.
08
Financial Calculator
Projects, before the operation, how much the user will receive, with fees and rules.
09
Automatic Earnings
Points granted for sharing, opening, or interacting — no manual effort required.
Payment methods by market
Pix and bank slip (boleto) are available in Brazil only. In other markets, payments are made by credit card.
Tailor-made
No new development required
Currency name
Coin, point, mile, credit — whatever makes sense for the brand.
Colors and visual identity
The experience is born looking like the brand’s own Super App.
Which functions appear
Turn on only what matters — for example, Wallet and Transfer, without the P2P market.
Business rules
Buy, sell, withdraw and credit limits, set directly from the admin panel.
Trust built in
- Every transaction generates an auditable record, with a full statement.
- Daily and per-transaction limits protect against misuse.
- Accounts can be blocked or reviewed by administration at any time.
- Every withdrawal goes through validation before the funds are released.
What the user gets
- Their own wallet inside the brand’s app
- Ways to buy, sell, transfer and withdraw
- Full transparency into balance and transactions
- Rewards for engaging with the brand
What the brand gets
- A configurable retention engine
- Full identity and control over the experience
- Automatic engagement, no manual effort
- A new channel for relationship and revenue
The Points System turns audience attention into a currency they want to keep, use, and come back for more of.
Talk to our specialists
Build your own in-app economy
Define the currency, the rules and the limits — we configure the Points System under your brand.