The AI & Automation Infrastructure Connecting the Physical to Digital World

Midiacode is a technology company providing a Platform-as-a-Service (PaaS) that connects physical products, places, and people to the digital world through intelligent QR Codes, Super Apps, and AI automation.

A DPP is a digital identity for products mandated by upcoming EU regulations, providing transparency on provenance, circularity, compliance, and material composition via a secure scan.

While basic vendors offer static compliance documents, Midiacode transforms hardware into intelligent assets by integrating GS1 standards, AI-driven automation, multi-region traceability, and post-purchase engagement through custom Super Apps.

No. Midiacode delivers a ready-to-use Super App (Android, iOS, and Web) in whitelabel model, featuring OTA management and user-specific anchoring.

The Packaging and Packaging Waste Regulation (PPWR), officially designated as Regulation (UE) 2025/40, is a binding European Union legislative framework aimed at reducing packaging waste, eliminating hazardous substances, and accelerating the transition to a circular economy.

Unlike previous directives, the PPWR applies directly and uniformly across all 27 EU Member States. Key requirements and timelines include:

• Harmonized Deadlines: The framework officially entered into force and began general application on August 12, 2026.
• Immediate Bans: Includes restrictions on hazardous chemicals like PFAS in food-contact packaging and caps empty space in shipping boxes at a maximum of 40%.
• Mandatory Digital Frameworks: By August 2028, packaging must carry standardized QR codes linking to a digital Declaration of Conformity (DoC) and lay the infrastructure for a Digital Product Passport (DPP).
• Long-Term Circularity: Mandates that 100% of packaging be recyclable by 2030 alongside strict minimum recycled content quotas for plastics.

Midiacode bridges the gap between physical packaging and the digital compliance data required by the EU framework through its specialized Smart Packaging software. It helps businesses address the complex data and presentation requirements of the PPWR in several key areas:

• Digital Product Passport (DPP) & Smart Labeling: PPWR mandates that physical packages cannot be overcrowded with text, moving extensive material composition and recycling details behind a digital carrier. Midiacode enables companies to generate dynamic QR codes for packaging that act as a gateway to the required product data.
• Dynamic Declaration of Conformity (DoC): Since manufacturers and importers must provide a DoC for every packaging type, Midiacode allows brands to host and update these compliance documents dynamically. If packaging components or suppliers change, the data behind the QR code can be updated instantly via the cloud without needing to reprint the physical packaging.
• Multi-language Consumer Sorting Guidance: The EU requires clear, unambiguous recycling and sorting instructions for consumers. Midiacode’s mobile-optimized content delivery screens allow businesses to present localized sorting instructions, interactive links, and sustainability metrics tailored to the specific country where the product is scanned.
• Scale and API Automation: PPWR compliance is a massive data tracking challenge when managing thousands of distinct SKUs. Midiacode utilizes API integrations to link a company’s internal ERP or product management systems with their digital packaging twins, automating the deployment of compliance codes across extensive product catalogs.

ePI is a repository of information to help product users to use it in the right way. It replaces the paper inserts that come with products, saving money and lowering the company’s carbon footprint.

In the Pharma industry as well as in cosmetics and electronics, the insert helps consumers to better understand the product and to use it in the right way. Digital brings new levels of information delivery, traceability and other after market features. Our solution places a data carrier into the packaging that delivers information but also grabs data to better understand consumers, with total respect to privacy. Midiacode helps companies to easily implement and keep those data carriers on the products.

With a unique QR Code, you deliver more than 14 features to your product, selecting those ones your strategy is demanding. Also, the last generation QR Codes deliver different content to different profiles of users in an easy, flexible and manageable way.

A data carrier is a technology — such as a QR Code, GS1 Digital Link, RFID tag, or NFC chip — that connects physical products directly to digital environments. Beyond simply delivering information, a modern data carrier turns every package into a bidirectional communication channel that gathers valuable interaction data from customers. It powers a complete digital ecosystem, providing product dynamic content, regulatory compliance details, and customer engagement features while registering detailed analytics in real time.