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Smart Events: Keep the Connection On Before, During, and After the Event

Turn conferences, shows, webinars, workshops, lectures, and live broadcasts into persistent digital experiences with one connected platform for content, interaction, services, and audience intelligence.

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The event as a lasting relationship

An event should not end when the audience leaves the room or the live stream ends.

Midiacode connects physical and digital touchpoints through QR Codes, transmedia, geolocation, web access, and an Intelligent Super App that gives every audience member a relevant journey.

Before

Prepare the audience

Share agendas, speakers, content, registration, networking, and offers before the event begins.

During

Activate participation

Deliver slides, surveys, forms, payments, donations, marketplaces, and contextual interactions in real time.

After

Keep the relationship on

Preserve content, notify the audience, run promotions, and measure interactions after the event ends.

Smart event journey

From invitation to persistent audience connection

01 · Prepare

Build the event hub

Organize agenda, rooms, speakers, partners, content, registration, and audience experiences in one place.

AgendaSpeakersRegistration

02 · Connect

Link every touchpoint

Use QR Codes, screens, slides, printed materials, geofences, NFC, links, and digital buttons to connect physical and digital media.

QR CodesTransmediaGeolocation

03 · Engage

Make participation interactive

Add surveys, forms, donations, payments, marketplaces, points, quizzes, presentations, and audience contributions.

FormsPaymentsGamification

04 · Continue

Keep the event alive

Make recordings, slides, summaries, offers, contacts, and follow-up content available after the event.

ContentAnalyticsFollow-up

The Midiacode Smart Events solution

Three pillars for events that continue to create value

Pillar 1

Convergent Event Infrastructure

Intelligent Super App: Connect event content, rooms, partners, services, marketplaces, and audience profiles.
Multi-touchpoint publishing: Use QR Codes, slides, screens, print, social, email, geofences, NFC, and digital buttons.
Hipercontext: Deliver the right information based on where the attendee is and what they are doing.

Pillar 2

Interaction and Monetization

Audience interaction: Add forms, polls, surveys, quizzes, gamification, questions, and content collection.
Payments and donations: Connect payment, donation, crowdfunding, ticketing, and marketplace experiences.
Persistent content: Let people take presentations, schedules, videos, contacts, and offers with them.

Pillar 3

Audience Intelligence

Cross-analytics: Measure captures, reads, shares, downloads, forms, and content performance.
Personalized journeys: Provide different experiences for attendees, speakers, partners, teams, and sponsors.
Long-term relationship: Continue communicating with the audience after the live experience is over.

Traditional event vs. Smart Event

Turn temporary attention into lasting connection

Event content

Slides and links are available only during the event.

Content remains organized, accessible, updated, and shareable after the event.

Touchpoints

Separate channels with little connection between physical and digital media.

QR Codes, screens, print, web, social, geolocation, NFC, and payments converge.

Interaction

Audience interaction is limited to the room or livestream chat.

Forms, polls, quizzes, donations, marketplaces, and personalized mobile journeys.

Measurement

Attendance is the main measure of performance.

Cross-analytics show what the audience captured, read, shared, and acted on.

FAQ

Frequently asked questions

Does Smart Events work for physical and digital events?

Yes. It connects conferences, shows, workshops, lectures, webinars, livestreams, and hybrid experiences through the same publishing and engagement infrastructure.

Can event content remain available after the event?

Yes. Presentations, videos, schedules, contacts, offers, forms, and other content can remain available and be updated after the live moment.

Can Smart Events include payments or donations?

Yes. The event experience can include payment, donation, crowdfunding, ticketing, marketplace, and other transactional touchpoints.

Design your next connected event

Ready to keep your audience connection always on?

Build an event experience that is easy to create, easy to deliver, and useful to consume before, during, and after the event.

Book a meeting with our specialists Explore Smart Places