265% more engagement
ABCFARMA, the Brazilian Pharmaceutical Trade Association, needed a new vision regarding digital and how to take more advantage of the new opportunities that the mobile and web worlds have opened in recent decades. And, even in the period of the pandemic, engagement between the association and its members increased by 265%.
“ any other Qr Code will never satisfy me! ”
With Midiacode, a new phase of the association was inaugurated, with absolute clarity on the benefits of digital and the trail of paths that could be followed. With the magazine connected, the association reached an even larger audience and had the chance to reduce the number of prints, because the entire magazine was embedded in a single qr code that can be shared by the association’s application or any other.
With the ABCFARMA app, all the content that the association makes available to its audience was concentrated on it. With that, she was able to measure all the interaction that people had with the content: what was the most read article, the most sought after price, the most downloaded content, among other possibilities.
The price list of medicines that ABCFARMA makes available to its members is, month by month, in the palm of each person’s hand, even before they receive the magazine, because they can access the table through the association’s own app.
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