Abranet, the Brazilian Internet Association, could not be left out of the technological evolution. That’s why it adhered to the use of the QR Code in its content and events, thus improving engagement and connection with the public!
“important for companies”
With the Abranet app, communication with associates became easier. All the news, information and actions of the association are registered in the application and, whenever there is news, people receive the notification alerting.
Through Midiacode’s dynamic QR Code, Abranet’s magazine could reach a wider audience. In addition to the contents being readable by smartphone, whenever an edition comes out, it is already available for the member to have access, even before receiving the printed edition.
more engaged events
At Abranet there is no longer the phrase “give me your email adress and I’ll send you the presentation next week”. With the dynamic QR Code, at the end of each presentation, the participant of the association’s events and meetings captures the code and has access, at the same time, to the content of the lecture they have just watched. Not only that, exhibitors and event sponsors now have the opportunity to place their content on attendees’ smartphones, thereby creating a connection with them as well.
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